FTC and 22 states file Amazon Sponsored Ads complaint
The 181-page complaint alleges Amazon used undisclosed pricing mechanisms to increase Sponsored Ads CPCs. The filing begins the case; its allegations are not findings.
News archive
Amazon Advertising Lawsuit News
Material developments, party statements, and court events are labeled by source and type. Routine commentary is not treated as a docket event.
Last reviewed: September 2, 2026
Latest verified developments
Opening-day filings and responses
The case is new. No merits ruling, settlement, official refund program, or claim form has been identified at the stated review time.
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Amazon publishes a detailed public response
Amazon disputes deception and harm and emphasizes relevance, reserve pricing, maximum-bid disclosures, CPC and conversion trends, and its claimed advertiser benefit.
No substantive merits decision identified
The official FTC case page listed the complaint in its public timeline. Public-source review is not represented as a complete PACER docket check.
How this archive labels updates
Government allegations, Amazon statements, confirmed procedural events, and court rulings are separate categories. A press release or public response does not establish what the court has ruled.